Download Postfeminist Celebrity and Motherhood : Brand Mom
Download Postfeminist Celebrity and Motherhood : Brand Mom
Postfeminist Celebrity and Motherhood : Brand Mom.cJorie Lagerwey
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Author: Jorie Lagerwey
Number of Pages: 144 pages
Published Date: 15 Aug 2016
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9781138640382
Download Link: Postfeminist Celebrity and Motherhood Brand Mom
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This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the current fashion for heroic, labor intensive parenting. The cultural regime of "new momism" insists that women be expert in both affective and economic labor, producing loving families, self-brands based on emotional connections with consumers, and lucrative saleable commodities. Successfully creating all three: a self-brand, a style of motherhood, and lucrative product sales, is represented as the only path to fulfilled adult womanhood and citizenship. The book interrogates the classed and racialized privilege inherent in those success stories and looks for ways that the versions of branded motherhood represented as failures might open a space for a more inclusive emergent feminism.
Read online Postfeminist Celebrity and Motherhood : Brand Mom Buy Postfeminist Celebrity and Motherhood : Brand Mom Download and read Postfeminist Celebrity and Motherhood : Brand Mom ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook Postfeminist Celebrity and Motherhood : Brand Mom
Postfeminist Celebrity and Motherhood : Brand Mom.cJorie Lagerwey
Author: Jorie Lagerwey
Number of Pages: 144 pages
Published Date: 15 Aug 2016
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9781138640382
Download Link: Postfeminist Celebrity and Motherhood Brand Mom
---------------------------------------------------------------
This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the current fashion for heroic, labor intensive parenting. The cultural regime of "new momism" insists that women be expert in both affective and economic labor, producing loving families, self-brands based on emotional connections with consumers, and lucrative saleable commodities. Successfully creating all three: a self-brand, a style of motherhood, and lucrative product sales, is represented as the only path to fulfilled adult womanhood and citizenship. The book interrogates the classed and racialized privilege inherent in those success stories and looks for ways that the versions of branded motherhood represented as failures might open a space for a more inclusive emergent feminism.
Read online Postfeminist Celebrity and Motherhood : Brand Mom Buy Postfeminist Celebrity and Motherhood : Brand Mom Download and read Postfeminist Celebrity and Motherhood : Brand Mom ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook Postfeminist Celebrity and Motherhood : Brand Mom